Showmax Targets No 1 Streaming Service in Africa With Bold Relaunch
Showmax, Africa’s homegrown streaming service, says it’s aiming to be the number one streaming service in Africa with a bold relaunch.
Marc Jury, Showmax Chief Executive Officer, said this on Wednesday in Lagos.
Jury said the streaming service would reveal a fresh new brand identity and plans in the build-up to its February 2024 relaunch.
“Eight years after entering the streaming market in Africa, Showmax is gearing up for its biggest year yet.
“The African streaming service is re-launching in February 2024 with a brand-new look, new app, and entirely new product suite.
“This also comes after the announcement of the partnership between Showmax and international media heavyweight Comcast’s NBCUniversal and Sky earlier this year,” she said.
Jury said: “We have an incredibly powerful new technology platform, a bold brand that truly represents our driving spirit and an unmatched content slate.
“The new Showmax will have three plans: Showmax Entertainment, Showmax Entertainment Mobile and the exciting Showmax Premier League. Powered by SuperSport and made for mobile users.
“Showmax Premier League is the first standalone Premier League mobile streaming service ever to launch in Africa and will take every single match of the world’s most popular football league to every corner of sub-Saharan Africa.
“As it prepares for re-launch, Showmax released a first look at a completely refreshed logo and brand identity. “We can’t wait to share the new Showmax,” Jury said.
Showmax launched in 2015 and available in over 40 markets across the continent, is a leading African streaming service.
It offers a unique combination of original African content, first and exclusive international series, popular movies, premium documentaries, and the best kids’ shows and will soon offer a mobile-only product to watch the Premier League.
Showmax is jointly owned by MultiChoice, the leading video entertainment platform and biggest producer of content in Africa, and Comcast, one of the world’s biggest media companies.